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Peter, J. Paul. 4 0

Consumer behavior and marketing strategy/ 6 6 J. Paul Peter, Jerry C. Olson. - Fifth Edition. - - xxv, 545 p. : ill. (some col.) 26 cm. - - - - - . - Irwin/McGraw-Hill series in marketing . - 0 . - . - Irwin/McGraw-Hill series in marketing 0 .



Includes bibliographical references (p. 481-510) and indexes.



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ISBN: 0256261903;9780256261905

ISSN: 2 = =

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LC Class. No.: HF5415.3 / .P468 19992

Dewey Class. No.: 658.8/342 / 221

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