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Consumer behavior and marketing strategy/ J. Paul Peter, Jerry C. Olson. 6

By: Peter, J. Paul. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Irwin/McGraw-Hill series in marketingBoston : McGraw-Hill, 1999;copyright 1999.46Edition: Fifth EditionDescription: 26 cm. xxv, 545 p. : ill. (some col.)Content type: text Media type: 2 Carrier type: volumeISBN: 0256261903;9780256261905ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 1944- Olson, Jerry C. 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Consumer behavior.;Marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/342 LOC classification: | HF5415.3 | .P468 19992Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Circulation Section	Circulation-Circulating	658.8342 P441c 1999 (Browse shelf)	Available		C29772

Total holds: 0

Includes bibliographical references (p. 481-510) and indexes.

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