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Rossiter, John R. 4 0

Advertising and promotion management / 6 6 John R. Rossiter, Larry Percy. - - - xix, 649 p. : ill. 25 cm. - - - - - . - McGraw-Hill series in marketing . - 0 . - . - McGraw-Hill series in marketing 0 .



Includes bibliographies and indexes.



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ISBN: 9710841548 $34.95

ISSN: 2 = =

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Advertising.;Sales promotion. --------20--

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LC Class. No.: HF5821 / .R65 19872

Dewey Class. No.: 659.1 / 219

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