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Advertising and promotion management / John R. Rossiter, Larry Percy. 6

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; McGraw-Hill series in marketingNew York : McGraw-Hill, 198746Edition: Description: 25 cm. xix, 649 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9710841548ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Percy, Larry. 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising.;Sales promotion. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5821 | .R65 19872Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Circulation Section	Circulation-Circulating	659.1 R736a 1987 (Browse shelf)	Available		C21899

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Includes bibliographies and indexes.

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