Normal view MARC view ISBD view

Nicosia, Francesco M. 4 0

Advertising, management, and society: a business point of view. 6 6 Francesco M. Nicosia. - - - xx, 386 p. illus. 24 cm. - - - - - . - . - 0 . - . - 0 .

A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.;Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.

Bibliography: p. 371-377.



5

















5





ISBN: 0070465282;0070465274 (pbk.)

ISSN: 2 = =

Standard No.:

Publisher. No.:

Source:

LCCN:

Nat. Bib. No.: 2

Nat. Bib. Agency Control No.:

Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
6 --0-- 2 --------

Subjects--Meeting Names:

0 2 --

Subjects--Uniform Titles:
--20------

Subjects--Chronological Terms:


Subjects--Topical Terms:
Advertising;Advertising. ------United States.--20--

Subjects--Geographic Terms:
--------20--

Index Terms--Genre/Form:
----2

LC Class. No.: HF5813.U6 / N522

Dewey Class. No.: 659.1/0973 / 2

National Agricultural Library Call No.: /

National Library of Medicine Call No.: /

Gov. Doc. Class. No.: