Advertising, management, and society: a business point of view. Francesco M. Nicosia. 6
By: Nicosia, Francesco M. 4 0 16 [, ] | [, ] |
Contributor(s): Graduate School of Business Administration.;Federal Trade Commission. University of California, Berkeley.;United States 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : McGraw-Hill, 197446Edition: Description: 24 cm. xx, 386 p. illusContent type: text Media type: 2 Carrier type: volumeISBN: 0070465282;0070465274 (pbk.)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising;Advertising. -- United States. -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1/0973 LOC classification: | HF5813.U6 | N522Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.10973 N54a 1974 (Browse shelf) | Available | C12347 |
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.;Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers. 56
Bibliography: p. 371-377.
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