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Freitag, Alan R. 4 0

Global public relations : spanning borders, spanning cultures / 6 6 Alan R. Freitag and Ashli Quesinberry Stokes. - - - xviii, 310 p. : ill. 25 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.

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ISBN: 9780415448154;041544814X (hardback);9780415448154 (pbk.);0415448158 (pbk.)

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Public relations;Intercultural communication.;Culture and globalization. --------20--Cross-cultural studies.

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LC Class. No.: HM1221 / .G56 20092

Dewey Class. No.: 659.209 / 222

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