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Orlik, Peter B. 4 0

Broadcast/broadband copywriting / 6 6 Peter B. Orlik. - Eight edition. - - xii, 492 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 477-488) and index.

Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.

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ISBN: 9780205674527 (paperback : alk. paper)

ISSN: 2 = =

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LCCN: 2009021789

Nat. Bib. No.: GBA966718 bnb

Nat. Bib. Agency Control No.: 15307109 Uk

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LC Class. No.: PN1990.9.A88 / O7 20102

Dewey Class. No.: 808.066791 Or5b 2010 / 222

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