Broadcast/broadband copywriting / Peter B. Orlik. 6
By: Orlik, Peter B. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston : Allyn & Bacon, [2010];copyright 201046Edition: Eight editionDescription: 24 cm. xii, 492 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780205674527 (paperback : alk. paper)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Authorship. Broadcasting;Broadcast advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 808.066791 Or5b 2010 LOC classification: | PN1990.9.A88 | O7 20102Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 808.066791 Or5b 2010 (Browse shelf) | Available | C34930 |
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Includes bibliographical references (p. 477-488) and index.
Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.
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