DiMarco, John, 4 0
Communications writing and design : the integrated manual for marketing, advertising, and public relations / 6 6 John DiMarco. - - - 1 online resource. - - - - - . - . - 0 . - . - 0 .
5
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. -Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.
5
9781119267485
2 = =
882025E8-C4D9-4C3D-BC26-B9F4FFC93D8F OverDrive, Inc. http://www.overdrive.com
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
Advertising.;Marketing.;Information technology ----Social aspects.----20--
--------20--
Electronic books.----2
HM851 / 2
303.48/33 / 223
/
/
Communications writing and design : the integrated manual for marketing, advertising, and public relations / 6 6 John DiMarco. - - - 1 online resource. - - - - - . - . - 0 . - . - 0 .
5
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. -Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.
5
9781119267485
2 = =
882025E8-C4D9-4C3D-BC26-B9F4FFC93D8F OverDrive, Inc. http://www.overdrive.com
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
Advertising.;Marketing.;Information technology ----Social aspects.----20--
--------20--
Electronic books.----2
HM851 / 2
303.48/33 / 223
/
/