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Communications writing and design : the integrated manual for marketing, advertising, and public relations / John DiMarco. 6

By: DiMarco, John, 4 0 16, [, editor.] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Hoboken, NJ : Wiley-Blackwell, 201746Edition: Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781119267485ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Social aspects. Advertising.;Marketing.;Information technology -- -- 20 -- | -- -- -- 20 -- --Genre/Form: Electronic books. -- 2 -- Additional physical formats: DDC classification: | 303.48/33 LOC classification: | HM851 | 2Other classification:

Contents:

Action note: In: Summary: Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. -Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Circulation Section	Circulation-Circulating	HF 5415 .C666 2017 (Browse shelf)	Available		C-EB050

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Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. -Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.

Online resource; title from PDF title page (EBSCO, viewed March 28, 2017).

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