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Shapiro, Stanley J. 4 0

Marketing effectiveness : insights from accounting and finance / 6 6 [edited] by Stanley J. Shapiro, V.H. Kirpalani. - - - xvii, 542 p. : ill. 24 cm. - - - - - . - . - 0 . - . - 0 .

EDP 1379941--Cover.

Includes bibliographies and index.



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ISBN: 205079946 $24.95 (est.)

ISSN: 2 = =

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LC Class. No.: HF5415.13 / .M345 19842

Dewey Class. No.: 658.8 / 219

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