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Marketing effectiveness : insights from accounting and finance / [edited] by Stanley J. Shapiro, V.H. Kirpalani. 6

By: Shapiro, Stanley J. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston : Allyn and Bacon, 1984;copyright 1984.46Edition: Description: 24 cm. xvii, 542 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 205079946ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 1928- Shapiro, Stanley J.;Kirpalani, V. H. 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 LOC classification: | HF5415.13 | .M345 19842Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Circulation Section	Circulation-Circulating	658.8 M341 1984 (Browse shelf)	Available		C33784