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Perreault, William D. 4 0

Basic marketing : a marketing strategy planning approach / 6 6 William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 17th edition, international edition, 2010. - - xxxvii, 758 [34] pages: illustrations 26 cm. - - - - - . - . - 0 . - . - 0 .

Includes indexes

Includes bibliographical references (p. 695-754) and indexes



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ISBN: 9780071085793 (newsprint)

ISSN: 2 = =

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LCCN: 2008034958

Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing ----Management.----20--

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LC Class. No.: HF5415.13 / .M369 20092

Dewey Class. No.: 658.8 P42b 2009 / 2

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