Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 6
By: Perreault, William D. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston : McGraw-Hill Irwin, [2009];copyright 200946Edition: 17th edition, international edition, 2010Description: 26 cm. xxxvii, 758 [34] pages: illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071085793 (newsprint)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: Basic marketing.DDC classification: | 658.8 P42b 2009 LOC classification: | HF5415.13 | .M369 20092Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 P42b 2009 (Browse shelf) | Available | C37184 |
Includes indexes 56
Includes bibliographical references (p. 695-754) and indexes
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