Normal view MARC view ISBD view

O'Guinn, Thomas C. 4 0

Advertising and integrated brand promotion / 6 6 Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Fourth edition. - - xlviii, 781 pages : illustrations 26 cm. - - - - - . - . - 0 . - . - 0 .

Includes index.





5

















5





ISBN: 978-981-4239-60-8 (newsprint)

ISSN: 2 = =

Standard No.:

Publisher. No.:

Source:

LCCN:

Nat. Bib. No.: 2

Nat. Bib. Agency Control No.:

Subjects--Personal Names:
2 --0------

Subjects--Corporate Names:
6 --0-- 2 --------

Subjects--Meeting Names:

0 2 --

Subjects--Uniform Titles:
--20------

Subjects--Chronological Terms:


Subjects--Topical Terms:
Advertising.;Advertising media planning. ----------

Subjects--Geographic Terms:
--------20--

Index Terms--Genre/Form:
----2

LC Class. No.: / 2

Dewey Class. No.: 659.1 Og9a 2008 / 2

National Agricultural Library Call No.: /

National Library of Medicine Call No.: /

Gov. Doc. Class. No.: