Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 6
By: O'Guinn, Thomas C. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Singapore : Thomson Learning Asia, 200846Edition: Fourth editionDescription: 26 cm. xlviii, 781 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 978-981-4239-60-8 (newsprint)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising.;Advertising media planning. -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 Og9a 2008 LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 Og9a 2008 (Browse shelf) | Available | C36906 |
Includes index. 56
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