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Angeles, Patricia Nicole E.; Cayeta, Ma. Alleyxandra Ricci R.; Navarro, Kristine Jewel C.; Posadas, Angela Mae B.; Tugonan, Angelika B.; Villarino, Mavieline Mae A. 4 0

Clothing Brands Social Marketing: Sharing of content, accessibility, credibility, and its influence towards customer perception and brand awareness of selected students at the University Belt 6 6 - - - 117 pages - - - - - . - . - 0 . - . - 0 .

Research Paper: (BSBA major in Marketing Management) - Pamantasan ng Lunhgsod ng Maynila, 2022





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ABSTRACT: The present research provides an analysis on the influence of clothing brands social media marketing (SMM), particularly the attributes: (a) sharing of content; (b) accessibility, and (c) credibility towards customer perception (CP) and brand awareness (BA) of selected students at the University Belt. This study seeks to know the extent to which SMM and the aforementioned aspects affect the respondents customer perception and brand awareness. To address the objectives, some 113 students attending colleges/universities in the University Belt, Manila were given an online questionnaire form. Results from the survey reveal that all the aforementioned SMM attributes affect the participants CP and BA. The later part of this study shows recommendations for the improvement of future research and online businesses social media marketing.













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