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Clothing Brands Social Marketing: Sharing of content, accessibility, credibility, and its influence towards customer perception and brand awareness of selected students at the University Belt 6

By: Angeles, Patricia Nicole E.; Cayeta, Ma. Alleyxandra Ricci R.; Navarro, Kristine Jewel C.; Posadas, Angela Mae B.; Tugonan, Angelika B.; Villarino, Mavieline Mae A. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 4489646Edition: Description: 117 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

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Action note: In: Summary: ABSTRACT: The present research provides an analysis on the influence of clothing brands social media marketing (SMM), particularly the attributes: (a) sharing of content; (b) accessibility, and (c) credibility towards customer perception (CP) and brand awareness (BA) of selected students at the University Belt. This study seeks to know the extent to which SMM and the aforementioned aspects affect the respondents customer perception and brand awareness. To address the objectives, some 113 students attending colleges/universities in the University Belt, Manila were given an online questionnaire form. Results from the survey reveal that all the aforementioned SMM attributes affect the participants CP and BA. The later part of this study shows recommendations for the improvement of future research and online businesses social media marketing. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	HF1416 A54 2022 (Browse shelf)	Available		FT8220

Total holds: 0

Research Paper: (BSBA major in Marketing Management) - Pamantasan ng Lunhgsod ng Maynila, 2022 56

ABSTRACT: The present research provides an analysis on the influence of clothing brands social media marketing (SMM), particularly the attributes: (a) sharing of content; (b) accessibility, and (c) credibility towards customer perception (CP) and brand awareness (BA) of selected students at the University Belt. This study seeks to know the extent to which SMM and the aforementioned aspects affect the respondents customer perception and brand awareness. To address the objectives, some 113 students attending colleges/universities in the University Belt, Manila were given an online questionnaire form. Results from the survey reveal that all the aforementioned SMM attributes affect the participants CP and BA. The later part of this study shows recommendations for the improvement of future research and online businesses social media marketing.

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