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Mendoza, Shirley I. 4 0

Modules for marketing/ / 6 6 Mendoza, Shirley I. - - - ix, 184 pages. : ill. 23 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

Marketing in the Philippines: principles of product - market strategy: --;An overview of marketing --;Marketing in the Philippines: a perspective --;Marketing consumer and industrial goods --;Marketing Functions: --;Marketing research and information system for decision-making --;Product planning and standardization --;Transportation and warehousing and channels of distribution --;Pricing, buying and risk management --;Promotion Mix --;Marketing in the Society: a Social Responsibility: --;Entrepreneurship or a career in marketing --;Consumerism and consumer education in the Philippines. Module I.;Module II.;Module III.;Module IV.

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ISBN: 9712337472 (paperback)

ISSN: 2 = =

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LC Class. No.: HF5415.12.P6 .M523 2003 / 2

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