Modules for marketing/ / Mendoza, Shirley I. 6
By: Mendoza, Shirley I. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Manila : Rex Book Store, [2005.];200346Edition: Description: 23 cm. ix, 184 pages. : illContent type: text Media type: unmediated Carrier type: volumeISBN: 9712337472 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Philippines. Marketing.;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | HF5415.12.P6 .M523 2003 | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Filipiniana Section | Filipiniana-Circulating | F 658.8007 M523m 2005 (Browse shelf) | Available | F17057 |
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Includes bibliographical references and index.
Marketing in the Philippines: principles of product - market strategy: --;An overview of marketing --;Marketing in the Philippines: a perspective --;Marketing consumer and industrial goods --;Marketing Functions: --;Marketing research and information system for decision-making --;Product planning and standardization --;Transportation and warehousing and channels of distribution --;Pricing, buying and risk management --;Promotion Mix --;Marketing in the Society: a Social Responsibility: --;Entrepreneurship or a career in marketing --;Consumerism and consumer education in the Philippines. Module I.;Module II.;Module III.;Module IV.
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