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Fletcher, Richard, 4 0 1940-

International marketing : an Asia-Pacific perspective /​ 6 6 Richard Fletcher & Linden Brown. - 3rd edition. - - xxvi, 832 pages : illustrations, maps 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher &​ Perito, International Marketing - Information sources, is packaged with each text. A comprehensive text reflecting the needs of marketers and and managers in the Asia Pacific region. It focuses on Australian and New Zealand firms looking outwards, principally but not exclusively towards the Asia Pacific region, as this is the major focus of their international business activities. Authors from UTS, Sydney.













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ISBN: 0-7339-7003-6 (paperback)

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International business enterprises.;Export marketing;Export marketing ------Asia.;Pacific Area.----

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Dewey Class. No.: 658.848 F637i 2005 / 2

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