International marketing : an Asia-Pacific perspective / Richard Fletcher & Linden Brown. 6
By: Fletcher, Richard, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Frenchs Forest, N.S.W. : Pearson Education Australia, ©200546Edition: 3rd editionDescription: 26 cm. xxvi, 832 pages : illustrations, mapsContent type: text Media type: unmediated Carrier type: volumeISBN: 0-7339-7003-6 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- International business enterprises.;Export marketing;Export marketing -- Asia.;Pacific Area. -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.848 F637i 2005 LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415 .F54 2005 (Browse shelf) | Available | GD5530 |
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Includes bibliographical references and index.
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For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text. A comprehensive text reflecting the needs of marketers and and managers in the Asia Pacific region. It focuses on Australian and New Zealand firms looking outwards, principally but not exclusively towards the Asia Pacific region, as this is the major focus of their international business activities. Authors from UTS, Sydney.
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