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Marketing challenges : cases and exercises / 6 6 [edited by] Christopher H. Lovelock, Charles B. Weinberg ; optional personal computer software, John D. Claxton, Charles B. Weinberg. - Second edition. - - xl, 671 pages : illustrations 24 cm. - - - - - . - McGraw-Hill series in marketing . - 0 . - . - McGraw-Hill series in marketing. 0 .



Includes bibliographical references.



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Professional.











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ISBN: 0070387893 (hardcover)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing;Marketing ----Case studies.;Problems, exercises, etc.----20--

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LC Class. No.: HF5415 / .M29747 19892

Dewey Class. No.: 658.8 M341 1989 / 219

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