Normal view MARC view ISBD view

Marketing challenges : cases and exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg ; optional personal computer software, John D. Claxton, Charles B. Weinberg. 6

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; McGraw-Hill series in marketingNew York : McGraw-Hill Book Company, ©198946Edition: Second editionDescription: 24 cm. xl, 671 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0070387893 (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Lovelock, Christopher H.,;Weinberg, Charles B., 6 [editor.;editor.]Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Case studies.;Problems, exercises, etc. Marketing;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 M341 1989 LOC classification: | HF5415 | .M29747 19892Other classification:

Contents:

Action note: In: Summary: Other editions:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Graduate School Library	Graduate School-Circulating	HF 5415 .M375 1989 (Browse shelf)	Available		G25015D

Total holds: 0

Includes bibliographical references.

Professional.

There are no comments for this item.

to post a comment.