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Lovelock, Christopher H. 4 0

Services marketing : people, technology, strategy / 6 6 Christopher H. Lovelock. - Fourth edition, international edition. - - xvii, 717 pages : illustrations 24 cm - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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Professional.











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ISBN: 9814058920 (paperback)

ISSN: 2 = =

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Nat. Bib. No.: 2

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2 --0------

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Subjects--Topical Terms:
Professions;Service industries;Customer services;Marketing ----Marketing.;Marketing.;Marketing.;Management.------

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LC Class. No.: HF5415.122 / .L68 20012

Dewey Class. No.: 658.8 L941s 2001 / 221

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