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Services marketing : people, technology, strategy / Christopher H. Lovelock. 6

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Singapore : Pearson Education Asia Pte. Ltd., ©200146Edition: Fourth edition, international editionDescription: 24 cm xvii, 717 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9814058920 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing.;Marketing.;Marketing.;Management. Professions;Service industries;Customer services;Marketing -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 L941s 2001 LOC classification: | HF5415.122 | .L68 20012Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Graduate School Library	Graduate School-Circulating	HF 5415.122 .L68 2001 (Browse shelf)	Available		GD3711

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Includes bibliographical references and index.

Professional.

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