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Wilson, R. M. S. 4 0

Strategic marketing management : planning, implementation, and control / 6 6 Richard M.S. Wilson and Colin Gilligan. - Third edition. - - xii, 867 pages : illustration 29 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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Professional.











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ISBN: 0750659386 (hardbound)

ISSN: 2 = =

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LC Class. No.: HF5415.13 / .W547 19972

Dewey Class. No.: 658.8 W697s 2005 / 221

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