Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. 6
By: Wilson, R. M. S. 4 0 (Richard Malcolm Sano)16 [, ] | [, ] |
Contributor(s): Chartered Institute of Marketing 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Linacre Hose, Jordan Hill, Oxford : Elsevier Butterworth-Heinemann, ©200546Edition: Third editionDescription: 29 cm. xii, 867 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 0750659386 (hardbound)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 W697s 2005 LOC classification: | HF5415.13 | .W547 19972Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | GS 658.8 W697s 2005 (Browse shelf) | Available | G31604 |
56
Includes bibliographical references and indexes.
5
Professional.
5
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