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Coombs, W. Timothy. 4 0

PR strategy and application : managing influence / 6 Public relations strategy and application 6 W. Timothy Coombs and Sherry J. Holladay. - - - viii, 358 pages : illustrations 25 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

Introduction and overview -- Public relations contested and ethically challenged -- Public relations and transparency -- Public relations as strategic communication -- Public relations as activism -- Media relations : shaping the news -- Technological development and online public relations -- Social marketing -- Reputation management -- Issues management -- Risk communication -- Crisis communication -- Corporate social responsibility : a new driver for public relations -- Public relations goes international -- Conclusion : does society need public relations?

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ISBN: 9781405144087 (paperback)

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LC Class. No.: HD59 / .C6213 20102

Dewey Class. No.: 659.2 C781p 2010 / 222

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