PR strategy and application : managing influence / W. Timothy Coombs and Sherry J. Holladay. 6
By: Coombs, W. Timothy. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Chichester, West Sussex, UK : Wiley-Blackwell, ©201046Edition: Description: 25 cm. viii, 358 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781405144087 (paperback)ISSN: 2Other title: Public relations strategy and application 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Public relations. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.2 C781p 2010 LOC classification: | HD59 | .C6213 20102Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HD 59 .C66 2010 (Browse shelf) | Available | G34977 |
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Includes bibliographical references and index.
Introduction and overview -- Public relations contested and ethically challenged -- Public relations and transparency -- Public relations as strategic communication -- Public relations as activism -- Media relations : shaping the news -- Technological development and online public relations -- Social marketing -- Reputation management -- Issues management -- Risk communication -- Crisis communication -- Corporate social responsibility : a new driver for public relations -- Public relations goes international -- Conclusion : does society need public relations?
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Professional.
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