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Baron, Steve 4 0

Services marketing : text and cases / 6 6 Steve Baron and Kim Harris. - Second edition. - - xv, 291 pages : illustration 25 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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An exploration of issues, models, and theories of service marketing that discusses goals, customer interactions, consumer experience, relationship marketing, profitability, and other related topics, and includes case studies.

Adult.











5





ISBN: 033377793x (paperback)

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Service industries;Service industries ----Marketing.;Marketing----20--Case studies.

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LC Class. No.: HD9980.5 / .B358 20092

Dewey Class. No.: 658.8 B268s 2003 / 222

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