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Services marketing : text and cases / Steve Baron and Kim Harris. 6

By: Baron, Steve 4 0 (J. Steve)16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Houndsmill, Basingstoke, Hampshire, UK : Palgrave, ©200346Edition: Second editionDescription: 25 cm. xv, 291 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 033377793x (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Harris, Kim, 6 [co-author.]Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing.;Marketing Service industries;Service industries -- -- 20 -- Case studies | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 B268s 2003 LOC classification: | HD9980.5 | .B358 20092Other classification:

Contents:

Action note: In: Summary: An exploration of issues, models, and theories of service marketing that discusses goals, customer interactions, consumer experience, relationship marketing, profitability, and other related topics, and includes case studies. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Graduate School Library	Graduate School-Circulating	HD 9980.5 .B37 2003 (Browse shelf)	Available		G31801

Total holds: 0

Includes bibliographical references and index.

An exploration of issues, models, and theories of service marketing that discusses goals, customer interactions, consumer experience, relationship marketing, profitability, and other related topics, and includes case studies.

Adult.

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