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McDonald, Malcolm. 4 0

Marketing planning for services / 6 6 Malcolm McDonald and Adrian Payne. - - - x, 364 pages : illustrations 25 cm. - - - - - . - The marketing series. Professional development . - 0 . - . - Marketing series (London, England). 0 Professional development. .

Includes index.





5





Professional.











5





ISBN: 075062549X (hardcover)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Service industries;Service industries ----Marketing.;Planning.----20--

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LC Class. No.: HD9980.5 / .M388 19962

Dewey Class. No.: 658.802 M145m 1996 / 220

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