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Marketing planning for services / Malcolm McDonald and Adrian Payne. 6

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; The marketing series. Professional developmentLinacre House, Jordan Hill, Oxford :;Boston : Butterworth-Heinemann, ©199646Edition: Description: 25 cm. x, 364 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 075062549X (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Payne, Adrian, 6 [co-author.]Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing.;Planning. Service industries;Service industries -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.802 M145m 1996 LOC classification: | HD9980.5 | .M388 19962Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Graduate School Library	Graduate School-Circulating	HD 9980.5 .M33 1996 (Browse shelf)	Available		G26880

Total holds: 0

Includes index. 56

Professional.

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