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Dahlén, Micael. 4 0

Marketing communications : a brand narrative approach / 6 6 Micael Dahlen, Fredrik Lange, Terry Smith. - - - xxii, 584 pages : illustrations 25 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



5





Professional.











5





ISBN: 9780470319925 (paperback)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Personal Names:
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Subjects--Topical Terms:
Communication in marketing.;Branding (Marketing) --------20--

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LC Class. No.: HF5415.123 / .D34 20102

Dewey Class. No.: 658.802 D138m 2010 / 222

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