Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. 6
By: Dahlén, Micael. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Chichester, West Sussex, England : Wiley, ©2010;copyright 2010.46Edition: Description: 25 cm. xxii, 584 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780470319925 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Communication in marketing.;Branding (Marketing) -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.802 D138m 2010 LOC classification: | HF5415.123 | .D34 20102Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.123 .D34 2010 (Browse shelf) | Available | G35178 |
56
Includes bibliographical references and index.
5
Professional.
5
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