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Kotler, Philip. 4 0

Marketing management : analysis, planning, implementation, and control / 6 6 Philip Kotler. - 8th edition, international edition. - - xxix, 801 pages : illustrations (some colored), colored map 27 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



5





Professional.











5





ISBN: 0130980056 (hardbound)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Marketing ----Management.----20--

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LC Class. No.: HF5415.13 / .K64 19942

Dewey Class. No.: 658.8 K848m 1994 / 220

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