Marketing management : analysis, planning, implementation, and control / Philip Kotler. 6
By: Kotler, Philip. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Englewood Cliffs, New Jersey : Prentice-Hall International, Inc., ©1994;copyright 1994.46Edition: 8th edition, international editionDescription: 27 cm. xxix, 801 pages : illustrations (some colored), colored mapContent type: text Media type: unmediated Carrier type: volumeISBN: 0130980056 (hardbound)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 K848m 1994 LOC classification: | HF5415.13 | .K64 19942Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.13 .K68 1994 (Browse shelf) | Available | G25322 |
56
Includes bibliographical references and indexes.
5
Professional.
5
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