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Rossiter, John R. 4 0

Advertising communications & promotion management / 6 Advertising communications and promotion management 6 John R. Rossiter, Larry Percy. - Second edition. - - xvi, 640 pages : illustrations 26 cm. - - - - - . - McGraw-Hill series in marketing . - 0 . - . - McGraw-Hill series in marketing. 0 .



Includes bibliographical references and indexes.



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Professional.











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ISBN: 007053943X (hardbound)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Advertising.;Communication in marketing.;Sales promotion. --------20--

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LC Class. No.: HF5821 / .R66 19972

Dewey Class. No.: 659.1 R736a 1997 / 220

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