Advertising communications & promotion management / John R. Rossiter, Larry Percy. 6
By: Rossiter, John R. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; McGraw-Hill series in marketingBoston, Massachusetts : Irwin/ McGraw-Hill, ©1997;copyright 1997.46Edition: Second editionDescription: 26 cm. xvi, 640 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 007053943X (hardbound)ISSN: 2Other title: Advertising communications and promotion management 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising.;Communication in marketing.;Sales promotion. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 R736a 1997 LOC classification: | HF5821 | .R66 19972Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5821 .R67 1997 (Browse shelf) | Available | G28300 |
56
Includes bibliographical references and indexes.
5
Professional.
5
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