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Greyser, Stephen A. 4 0

Cases in advertising and communications management / 6 6 Stephen A. Greyser ; with the collaboration of Robert J. Kopp. - Third edition. - - xvii, 681 pages : illustrations 25 cm. - - - - - . - . - 0 . - . - 0 .







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ISBN: 0131161385 (hardcover)

ISSN: 2 = =

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Advertising;Advertising ----Management;Communication systems--United States;United States--20--Case studies.;Case studies.

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LC Class. No.: HF5827 / .G75 19912

Dewey Class. No.: 659.1 G869i 1992 / 220

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