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Rothschild, Michael L. 4 0

Advertising : from fundamentals to strategies / 6 6 Michael L. Rothschild. - - - xviii, 776 p. : ill. (some col.) 27 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographies and index.



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ISBN: 669072133

ISSN: 2 = =

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Subjects--Topical Terms:
Advertising;Advertising. ----Management.----20--

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LC Class. No.: HF5823 / .R678 19872

Dewey Class. No.: 659.1 / 219

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