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Advertising : from fundamentals to strategies / Michael L. Rothschild. 6

By: Rothschild, Michael L. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Lexington, Mass. : D.C. Heath., 1987;copyright 1987.46Edition: Description: 27 cm. xviii, 776 p. : ill. (some col.)Content type: text Media type: 2 Carrier type: volumeISBN: 669072133ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Advertising;Advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5823 | .R678 19872Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Barcode
Book	PLM	PLM Circulation Section	Circulation-Circulating	659.1 R746a 1987 (Browse shelf)	Available	C23981
Book	PLM	PLM Circulation Section	Circulation-Circulating	659.1 R746a 1987 (Browse shelf)	Available	C23982
Book	PLM	PLM Circulation Section	Circulation-Circulating	659.1 R746a 1987 (Browse shelf)	Available	C23983

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Includes bibliographies and index.

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