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Albarran, Alan B. 4 0

Management of electronic media / 6 6 Alan B. Albarran. - Fourth edition, international edition. - - xxii, 332 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.

Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management.

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ISBN: 9780495571377 (paperback)

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Dewey Class. No.: 302.23068 Al13m 2010 / 2

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