Management of electronic media / Alan B. Albarran. 6
By: Albarran, Alan B. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Australia :;Australia : Wadsworth, Cengage learning,;Wadsworth Cengage Learning, copyright 2010;©201046Edition: Fourth edition, international editionDescription: 24 cm. xxii, 332 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780495571377 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Mass media -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 302.23068 Al13m 2010 LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 302.23068 Al13m 2010 (Browse shelf) | Available | C35675 | ||
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 302.23068 Al13m 2010 (Browse shelf) | Available | C36246 |
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Includes bibliographical references and index.
Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management.
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