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Arens, William F. 4 0

Essentials of contemporary advertising / 6 6 William F. Arens, David H. Schaefer. - - - xxviii, 558 p. : - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 0071106278;0073136662 (alk. paper)

ISSN: 2 = =

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Advertising. --------20--

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LC Class. No.: HF5821 / .A74 20072

Dewey Class. No.: 659.1 / 222

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