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Boyd, Harper W. 4 0

Marketing research : text and cases / 6 6 Harper W. Boyd, Jr., Ralph Westfall. - Third edition. - - xv, 813 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



5





Professional.











5





ISBN:

ISSN: 2 = =

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LCCN: 70-172964

Nat. Bib. No.: 2

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LC Class. No.: HF5415.2 / .B65 19722

Dewey Class. No.: 658.83 B69m 1972 / 2

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