Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall. 6
By: Boyd, Harper W. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Homewood, Illinois : Richard D. Irwin, Inc., 197246Edition: Third editionDescription: 24 cm. xv, 813 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing research. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.83 B69m 1972 LOC classification: | HF5415.2 | .B65 19722Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.2 .B69 1972 (Browse shelf) | Available | G11605 | ||
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.2 .B69 1972 (Browse shelf) | Available | G11606 |
56
Includes bibliographical references and indexes.
5
Professional.
5
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