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Network Marketing as a blue ocean strategy 6 6 - - - v. ; 23 cm. - - - - - . - . - 0 . - . - 0 .

ABSTRACT: In Traditional marketing channels, big retailers charge manufacturers a long list of store fees, in the process capturing a larger share of the gross margin. The alternative to this uneven situation is the non-traditional channel of network marketing, where a multitude of motivated networkers perform the product retail function to final users. The author links the practice of network marketingwith the business theory of blue Ocean Strategy, given that network marketing redefines the selling process and buyers group, in effect expanding the market innovatively-a fundamental feature of Blue ocean. An operating networking company is presented as example.





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Marketing Channels;Retailing ------Network Marketing--Blue Ocean Strategy--

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